Recommended music: James Horner – Willow’s Theme
Today from the archives, we’re still celebrating the Magic of Willow with this Quaker Willow Cereal bowl set and magic trick!
Yes, this promotion by Quaker is how I came up with the name for this series. The Willow bowl and spoon set pictured above was available by mail for “free” by sending in $5 for processing as well as proofs of purchase from any two different participating Quaker cereals such as Cap’n Crunch, Life, Oh’s, and something called Quaker 100% Natural Raisin & Date. This cereal existed from 1972 until at least 1989.
There were also three different Willow magic tricks available inside boxes of Cap’n Crunch cereal. I’ve re-acquired Willow’s Magic Window (pictured here) but have not yet pulled the trigger on Willow’s Coin Trick, or Willow’s Card Trick. I may have actually had the full set of tricks as a child, as varieties of Cap’n Crunch always seemed to be present in our home.
Somehow, cereal competitor Kellogg’s also featured a Willow film promotion on boxes of Corn Flakes with a set of polystyrene cards featuring 13 characters and nine scenes from the film that snapped together like board game pawns, missing an actual board game.
The Willow film turned 37 years old this month! I figure there’ll be a new Willow item from my collection to share here for the rest of the month. Happy 37 years to the Magic of Willow!
Dale's Toys 