Also, today from the archives, let’s celebrate the Magic of Willow with these Willow placemats!
Just when you thought the food tie-ins were done…
This set of four Willow place mats was available by mail during the summer of 1988 for FREE by sending in five proofs of purchase from any Kraft Cheese products, including Handi-Snacks 8-packs, Casino Natural Cheese, Cracker Barrel, Philadelphia Cream Cheese, or my childhood favorite from the options: Kraft Singles.
These 10.5” by 17” double-sided placemats weren’t just made to keep you from getting cheese all over the table, but feature “memorable characters and exciting scenes from Willow,” according to the advertisement. The large, glossy stock photos make great display backdrops if you ask me.
One final Kraft promotion was additionally featured on boxes of Velveeta Cheese (also a childhood favorite). Each box contained a set of two Willow Movie Stickers, with 10 different stickers making up the set. I’d show you a picture of the box, but my wife said there are better things that I could do with $40 than purchase an empty cheese box.😄
The Willow film turned 37 years old this month! I figure there’ll be a new Willow item from my collection to share here for the rest of the month. Happy 37 years to the Magic of Willow!
Dale's Toys 