Also, today from the archives, let’s celebrate the Magic of Willow with this Willow Coloring Fun coloring book!
Random House Publishing (now known as Penguin Random House) is one of the world’s largest book publishing companies. They picked up the license for Willow, and produced some, but not all, of the North American storybooks and jigsaw puzzles tying into the film. Their subdivision Happy House Group produced many children’s books for entertainment properties in the 1980s including Return of the Jedi, Berenstain Bears, and Teenage Mutant Ninja Turtles.
They also issued at least a half-dozen children’s activity books tying into the Willow film, including Willow: Coloring Fun (pictured here), Willow: Dot-To-Dot Fun, Willow: Great Battles to Color, Willow: His Friends and Foes: A Coloring Book, Willow: Magical Creatures Coloring Book, and Willow: The Story to Color.
I think it’s interesting that the film had so much tie-in merchandise for kids lined up with the film’s debut, only to completely stop once the movie was outperformed at the summer box office.
The Willow film turned 37 years old this week! I figure there’ll be a new Willow item from my collection to share here for the rest of the month. Happy 37 years to the Magic of Willow!